S P Setia launches RM50,000 photography contest to showcase townships

PETALING JAYA (July 1): S P Setia Bhd has launched “Setia Lenscape”, a nationwide photography campaign that invites Malaysians to rediscover its townships by exploring selected projects and capturing images of their parks, public spaces, architecture and everyday community life.

According to S P Setia, the campaign is held in collaboration with EdgeProp Malaysia as the exclusive media partner and UCSI University as the academic partner, with the aim of inspiring the public to experience its townships through a creative lens that highlights their landscapes, communities, lifestyles and placemaking over the years.

Open to photography enthusiasts, hobbyists and members of the public, Setia Lenscape encourages participants to visit selected townships nationwide and capture images that reflect the unique identity, vibrancy and sense of place within these developments.

From parks and waterfronts to public spaces, architecture and everyday community life, the competition seeks to showcase the many experiences that make these townships more than just a place to live.

“Photography has a unique ability to tell stories that words sometimes cannot,” said S P Setia general manager Yuen Chee Meng.

“Setia Lenscape is more than a photography competition. It is an invitation for Malaysians to experience our townships from a fresh perspective and a chance to appreciate not only the physical landscapes but also the lifestyle, community spirit and everyday moments that make these places meaningful.

“We are delighted to collaborate with EdgeProp Malaysia and UCSI University to bring together placemaking, storytelling and creative expression through this campaign.”

S P Setia’s statement notes that UCSI University, which it highlights as being ranked in the world’s top 1% of universities in the QS World University Rankings 2027, will provide an academic dimension to the competition through the involvement of its academics in the judging process.

UCSI’s participation is intended to ensure that entries are assessed not only for technical quality but also for storytelling, originality and their ability to capture the essence of place.

“Great photography goes beyond aesthetically pleasing images. It captures emotion, context and human connection,” said Assistant Professor Teoh Chee Keong from UCSI University’s School of Architecture and Built Environment.

“Through our participation in the judging panel, we hope to encourage photographers to look beyond the obvious and tell compelling visual stories that reflect how people experience these environments.”

Throughout the campaign period, participants are encouraged to visit S P Setia’s townships nationwide, where they can discover a wide range of photographic subjects, from expansive parks and tree-lined boulevards to recreational amenities, community gathering spaces and architectural landmarks.

“The campaign celebrates not only the visual appeal of these master planned townships but also the principles of thoughtful design that have become synonymous with S P Setia’s developments,” said EdgeProp Malaysia head of editorial and commercial strategy Jacqueline Lim.

“We believe the best way to understand a township is to experience it.”

The campaign will culminate in a judging process involving representatives from S P Setia, EdgeProp Malaysia and UCSI University, with entries recognised for their creativity and for how well they capture the character and spirit of S P Setia’s townships.

Submissions are open from July 6  to August 31, with a total prize pool of up to RM50,000 to be won.

More information on competition mechanics, participating locations, submission guidelines and prizes is available at: https://setia-lenscape-contest.edgeprop.my/

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