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Sime Darby Property’s latest deal a fair entry to KL’s crowded prime market — analysts

Jazlin Zakri / theedgemalaysia.com
7 July, 2026Updated:about 3 hours ago

KUALA LUMPUR (July 7): Sime Darby Property Bhd (KL:SIMEPROP) is getting a good deal from its latest acquisition even as the developer will be competing in an increasingly tough market.

The price tag of RM160 million for the proposed acquisition of Wisma Unirazak in the heart of Kuala Lumpur city centre is “fair” and “reasonable” given the discount to independent market valuation and recent transactions, according to research houses including Maybank Investment Bank.

“However, we are cautious about the increasingly crowded KLCC market” given competition from high-rise projects nearby, Maybank Investment said.

EPIQ shows location of Wisma Unirazak (in red).

On Monday, Sime Darby Property announced that it is buying the 15-storey office building located along Jalan Tun Razak from its majority shareholder and state-owned asset management company Permodalan Nasional Bhd. The plan is to redevelop the nearly five-decade-old site into a premium high-rise serviced apartment project with an estimated gross development value of RM900 million.

Days earlier, UEM Sunrise Bhd (KL:UEMS) announced the development of its 1.6-acre site at the junction of Jalan Ampang and Jalan P Ramlee into a mixed-use project comprising a hotel, residences and a retail mall.

EPIQ shows location (in red) of the proposed development of a 1.59-acre commercial site in Kuala Lumpur.

TA Securities said the deal gives Sime Darby Property a rare freehold redevelopment site that is benefitting from direct access to the Ampang Park LRT and MRT interchange, as well as proximity to key commercial and lifestyle hubs.

“This should support a premium mixed-use product” and broaden Sime Darby Property’s exposure beyond township and industrial developments, the research house said. However, the take-up rate will depend on product differentiation, branding, unit sizes and overall lifestyle proposition, given the competition targeting a similar high-end buyer pool, the house warned.

Analysts tracked by Bloomberg are nearly unanimously bullish on Sime Darby Property, with 12 ‘buy’ calls and Maybank Investment having the sole ‘hold’ recommendation. The 12-month average target price is RM1.87.

AskEdge data shows Sime Darby Property trading at nearly 17 times its trailing earnings, which is higher than most peers but still at the lower end of its historical valuation in recent years.

Shares of Sime Darby Property were down by one sen or 0.72% to RM1.37 at 10am on Tuesday, giving the company a market value of about RM9 billion.

Read also:
Sime Darby Property buys Wisma Unirazak for RM160 mil, plans mixed-use project
UEM Sunrise secures RM415 mil entitlement in KLCC land pact with Exsim KLCC

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