High-Rise Living in Johor Bahru: Arden’s 68-Storey Landmark Appeal

Arden Serviced Residence is positioned as a new luxury landmark within Johor Bahru, offering a blend of high-rise sophistication and investment-driven design. Developed by Astaka–Kimlun, the project aims to redefine urban living with hotel-style services and premium facilities. Rising to 68 storeys, it is set to become one of the tallest residential towers in the city, reinforcing its status as an iconic addition to the skyline.

Location & connectivity

Strategically located in Johor Bahru city centre (within the One Bukit Senyum vicinity), Arden benefits from excellent accessibility to key commercial, retail, and lifestyle hubs. Its central positioning allows residents to easily access major roads and urban conveniences, making daily commuting seamless. The proximity to Singapore further enhances its appeal, particularly for cross-border professionals and investors targeting rental demand from international tenants.

Nearby amenities

Healthcare
Residents have access to nearby medical facilities such as Century Medical Centre and Klinik Federal, ensuring convenient healthcare services within a short distance.

Education
The surrounding area includes institutions like Kolej Vokasional Tanjung Puteri, SMK Dato Jaafar, and KPJ nursing colleges, catering to both local and tertiary education needs.

Retail
Shopping and entertainment options are abundant, with nearby malls such as Danga City Mall, Plaza Pelangi, and MB City Mall offering retail, dining, and leisure experiences.

Project details

• Developer Astaka Kimlun Sdn Bhd
• Land size 1.73 acres
• Total units 618 units (Serviced Residence / Hotel Suites)
• Unit sizes 797 sq ft to 1,700 sq ft
• Tenure Freehold
• Target completion 2030

Key project highlights

Arden stands out for its iconic high-rise presence, premium positioning, and integration within a larger master development. The project emphasises luxury living with strong investment appeal, supported by its strategic location and curated lifestyle offerings. Its positioning as a landmark tower enhances long-term capital appreciation potential.

Facilities

The development features a comprehensive range of lifestyle facilities which cater to both residents and short-term guests, reinforcing its serviced-apartment concept. These facilities include the following:

• Swimming pool & park areas
• Fitness centre & gym
• BBQ area & entertainment spaces
• Sauna and game rooms
• Rooftop leisure zones and lookout decks
• Co-working spaces and lifestyle lounges

Build & spec

Arden adopts a luxury, hote-inspired design concept, with modern layouts and high-rise panoramic views. The units are designed for functionality and spaciousness, targeting both owner-occupiers and investors. The inclusion of hotel-style services and management further elevates its positioning as a premium development.

Pricing & availability

• Starting Price: From ~RM1.07 million
• Price Range (psf): Approx. RM1,300 – RM1,500 psf
• Units are available in multiple configurations, with higher floors commanding premium pricing due to views and exclusivity.

Layouts

Arden offers a variety of layouts to cater to different buyer profiles:

• 2-bedroom units: ~797 sq ft
• 3-bedroom units: ~1,140 sq ft
• 4-bedroom units: ~1,700 sq ft

The layouts are designed with efficient space planning and flexibility, suitable for both own stay and rental purposes.

Market positioning

Arden is positioned within the high-end luxury segment of Johor Bahru’s property market. Its branding, scale, and pricing place it alongside premium developments in the city centre, appealing to affluent buyers, foreign investors, and those seeking branded residences.

Market insights

The project benefits from Johor Bahru’s growing status as a cross-border economic hub, especially with initiatives like the Johor-Singapore Special Economic Zone. Demand is driven by:

• Singapore spillover demand
• Increasing urbanisation in JB city centre
• Growth of short-term rental and hospitality-driven investments

The inclusion of a hotel stay management model further enhances rental yield potential, particularly for short-term stays and Airbnb-style investments.

Lifestyle & community

Arden promotes a live-work-play environment, combining residential living with lifestyle amenities and hospitality elements. The development fosters a vibrant community through shared spaces, social facilities, and integrated commercial components, making it attractive for both residents and investors seeking a dynamic urban lifestyle.

Conclusion

Arden Serviced Residence stands out as a landmark luxury developemnt in Johor Bahru, offering a strong combination of location, design, and investment potential. While its premium pricing positions it at the higher end of the market, the project’s scale, facilities, and integration with future economic growth corridors provide compelling long-term upside. It is particularly suited for investors targeting rental income and capital appreciation, as well as buyers seeking a high-rise, lifestyle-driven residence in the heart of JB.