Sunway Hotels & Resorts opens regional sales office in Dubai

KUALA LUMPUR (Sept 21): Sunway Hotels & Resorts has opened a regional sales office in Dubai, the United Arab Emirates.

This is part of the company’s international market expansion strategy to develop new opportunities from previously untapped markets in the region, and it will be conducted in partnership with Dubai-based BizGate Marketing & Consultancies, Sunway said in a statement.

The office in Dubai will promote Sunway Hotels & Resorts' 11 properties to the Middle East market and is headed by Ahmad Faizal Iskandar, director of sales for the Middle East and Africa.

"Our strategic partnership with BizGate through their local market expertise facilitated the regional sales office set-up. This will further strengthen Sunway's presence in the Middle East and Africa; and to develop new opportunities from previously untapped markets in the region," said Albert Cheong, CEO of Sunway Hotels & Resorts.

"Sunway Hotels & Resorts has successfully created a reputable brand name that attracts high-end leisure guests from the families, couples, honeymooners and weddings segments as well as specialised meetings and incentive segments from the region," said Mohamad Masri, managing director of BizGate Marketing & Consultancies.

The sales office began operations on Aug 15.

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