KUALA LUMPUR: Kerjaya Prospek Property Sdn Bhd is targeting to launch its latest mixed-use development called Bloomsvale @ Old Klang Road in the fourth quarter of this year. Sitting on 5.2 acres of freehold land, the project with a RM1.2 billion gross development value comprises two blocks of serviced apartments, a hotel, office suites and a shopping mall.

When completed, it will be the tallest building in Old Klang Road, Kuala Lumpur, with 66 storeys in total for its serviced apartments. The decades-old area is accessible via highways such as the New Pantai Expressway, Federal Highway and Shah Alam Expressway. It also has numerous amenities including Pearl Shopping Gallery, Taman Desa Hospital, Mid Valley Megamall, Vikas International School and KL Gateway University.

According to its developer, Bloomsvale will be built using the industrialised building system. It is also a GreenRE Platinum-certified project (rating by the Real Estate Housing and Developers’ Association) for integrating eco-friendly and energy-saving initiatives in its design, construction and future operations.

Kerjaya Prospek Property director Datuk Tee Eng Ho told EdgeProp.my that the group will be launching the first component —Tower A of its serviced apartment called Vinca— in 4Q2019.

Vinca comprises 575 units. Most of the units have built-ups ranging from 660 sq ft to 929 sq ft, and are priced from RM520,000 to RM800,000 which translates to RM750 psf. There will also be 18 units with bigger built-ups of 900 sq ft to 1,800 sq ft that are priced from RM800,000 to RM1.4 million. For a limited time only, the price will include furnishings from the developer such as kitchen cabinets, cooking hob and hood, beds, sofas, dining table, air-cons, curtain pelmet, curtains and others. Vinca is expected to be completed by end-2022.

Meanwhile, the developer plans to create a lifestyle and tourist destination on levels 64-66, offering F&B outlets and a swimming pool which will be open to the public, who will also get to access the skybridge overlooking the Kuala Lumpur skyline.

“Safety and privacy for our residents are our utmost concerns, so there will be a separate lift and lobby entrance to serve these three levels. Even if you are a resident who wants to go up to Level 64-66, you will need to go down to the specified entrance. We will be fully managing these three floors as well,” Tee explained.

Meanwhile, Tower B called Verbena comprising 624 units, will be launched later.

All serviced apartment residents will get to enjoy a concierge service and a 95,000 sq ft facility floor on Level 11 offering facilities such as a mini theatre, music studio, yoga room, swimming pool and aquatic park. Maintenance fee is estimated to be at 35 sen psf, said Kerjaya Prospek executive director Datin Toh Siew Chuon.

“This development is aimed at those in their 30s to 40s and small families. We want to accommodate everyone from the young to the old so that everyone has something to do when they gather together as a family and as a community,” said Toh.

The developer also plans to attract a licensed operator to run a 3,000 sq ft nursery or day care for the residents’ convenience.

“We are in the midst of setting up our own property management company to manage all these properties owned by us. As a property developer, we need to be responsible to our stakeholders. We also have the support from our construction arm, thus if anything breaks down or needs immediate attention, it can be fixed quickly,” Tee revealed. The property management arm is expected to be set up by next year.

Meanwhile, the hotel component will be a 4-star hotel called the Courtyard by Marriott with a total of 276 rooms. It will have 12 levels and a banquet hall which can fit up to 200 tables for events such as weddings.

The office component will offer 12,000 sq ft of space per floor with Kerjaya Prospek occupying four levels of the nine floors, said Tee.

As for the estimated 300,000 sq ft shopping mall, Tee added that talks are on-going with potential tenants.

“The shops will cater to the needs of the residents. We are thinking of having at least 50% F&B outlets, a food court, a co-working space and a grocery,” he concluded.

This story first appeared in the EdgeProp.my pullout on Aug 2, 2019. You can access back issues here.