Property launches in the new normal are a far cry from the fun and frolic-filled times when buyers used to be feted upon.
Take the case of the recent priority sales launch of Park Place in Desa ParkCity — overnight queueing was disallowed.
On top of compliance to physical distancing SOPs, only pre-packed refreshments were served.
Upon arrival, the registrants were each provided with a “care kit”. It includes five pieces of 3-ply masks, one bottle of hand sanitiser, one packet of wet wipes and an empty casing to store masks.
Notices of the strict need for SOP adherence were strategically placed to remind the crowd.
“Park Place has registered over 3,000 interest and we are thrilled! Anticipating a good turn-out for our Priority Sales event, we have taken extra precautionary measures to ensure all SOPs are in place,” ParkCity Group CEO Datuk Joseph Lau told EdgeProp.my.
“We are glad to see everyone complying with the SOPs. We are very thankful for the strong support from our existing buyers, investors and new buyers of this project and Desa ParkCity’s township,” adds Lau.
In a media statement released after the event, Lau said the residential development encompasses a lot of features that homebuyers will find extremely useful for today’s lifestyle and now with Covid-19 in the picture, these elements serve as practical and important extensions to their individual homes.
Sprawling 473-acres, Desa ParkCity is easily accessible by several highways comprising the New Klang Valley Expressway, Duta-Ulu Klang Expressway 3 and the Damansara-Puchong Highway. The Mass Rapid Transit Line 2 (Sungai Buloh-Serdang-Putrajaya line) is expected to be operational in 2021.
“As a developer that has made a name through our innovative designs in master-planned township, ParkCity will work towards solidifying our status by providing dynamic residential designs to meet the ever-changing needs of our homebuyers, and to provide seamless opportunities to enjoy the best moments in life,” Lau highlighted.
He added that with the current low rate of interest, the return of the Home Ownership Campaign and many incentives under the National Economic Recovery Plan (Penjana), it is a good time to own a home.
“We have continued to listen to our customers and loyalists to meet their needs and wants. With the current market and the value proposition of Park Place, the prices are really compelling. We are glad that Park Place has received an overwhelming response from the market. We are indeed very thankful for the strong support from our existing buyers, investors and new buyers that share the same values and enthusiasm as us towards Park Place” he exclaimed.
Desa ParkCity, a multiple award-winning township, was first unveiled back in 2002 and is developed by ParkCity, a subsidiary of the Samling Group in Sarawak. In 2019, the developer bagged the EdgeProp Malaysia’s Responsible Developer: Building Sustainable Development. This was in recognition of the developer’s vision, commitment and efforts made towards the building of sustainable developments in the country.
This year, the township also won several other awards at the EdgeProp Malaysia’s Best Managed and Sustainable Property Awards 2020