Sufian’s first 100 days at UEM Sunrise

Despite having been in the industry for over 20 years, UEM Sunrise Bhd CEO Sufian Abdullah has experienced a real baptism of fire in dealing with the uncertainties brought on by the Covid-19 pandemic.

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In less than three months after reporting to office in February, even though the company had put their best efforts in curbing the spread of Covid-19 in the workplace, there were still some staff members found positive, with a large number of them infected from their own communities and homes.

Another unexpected challenge was the ensuing closure of UEM Sunrise’s flagship retail property, Publika Shopping Gallery, after the premises was listed in the Hotspot Identification for Dynamic Engagement system as a potential Covid-19 hot spot.

“Even the most experienced person running an organisation would call this a real baptism of fire and even a once-in-a-lifetime test,” said the 49-year-old chieftain in his LinkedIn post on May 12, 2021.

Despite all the challenges, Sufian is adjusting himself and restrategising to adapt to the new norm.

“We will continue to prioritise the safety of our teammates, patrons, customers and community at every single UEM Sunrise touchpoint. Our Customer Experience team will be on hand and ready as ever to help with any enquiries from our customers.

“While we do our part to stay home and minimise social activities and movements, I want to thank our essential workers from UEM Sunrise for keeping the pulse going,” he said. 

This story first appeared in the E-weekly on June 11, 2021. You can access back issues here.

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