Darkened nation brightened by kindness in action

Unity has always been one of the underlying themes of our Independence Day and Malaysia Day, celebrated on Aug 31 and Sept 16 respectively.

This year, though, its meaning has taken on a more tangible form as we witness Malaysians from different backgrounds rallying their efforts in helping their fellow countrymen and women overcome the hardships and distress brought on by the Covid-19 pandemic, regardless of race.

Food banks have sprung up in public places to make sure no families go hungry; meal distributions have been ramped up, free for all in need to take; and medical kits have been offered at no charge to treat patients fighting the easily-transmitted virus.

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Besides the financial and business aids by the government, we have seen more-than-ever corporate social responsibility programmes being rolled out by private entities, and practically all eyes are on the lookout for anyone in need of a lifeline.

Recognising the power of this synergy between corporations and the community, and S P Setia Bhd have decided to join hands to bring smiles to some humble food stalls operated by the makcik, pakcik, uncles or aunties down by your roads.  

Themed “Alongside our B40s”, the campaign organised by and powered by S P Setia aims to offer a helping hand to some B40 F&B small business owners in the Klang Valley and Penang who are in dire needs for urgent assistance.

Each of the 25 selected microenterprises will receive a sponsorship of RM500 to upgrade their businesses, as well as RM300 a month worth of business for six months.

The public nomination process, which ran from Aug 20 to Sept 1, 2021, received a total of 133 nomination submissions. Although the campaign only limited the submissions for small traders in the Klang Valley and Penang, there were some nominations for those in Perak, Pahang and Sabah.

Through this campaign, we have watched how unity looks like in action, and a magical sense of belonging and positivity unfolds in our multi-racial nation to make this Malaysia Day a truly meaningful one this year. and S P Setia wishes all a Happy Caring Malaysia Day 2021!

This story first appeared in the E-weekly on Sept 17, 2021. You can access back issues here.

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