Dulux Paint banks for a greener future

(from left) Yasmin Rasyid, Director and Founder, EcoKnights; Marlene Kaur, Corporate Affairs Director, Tesco Stores (Malaysia) Sdn Bhd; Ir. Lee Heng Keng, Deputy Director General, Department of Environment, Ministry of Natural Resources and Environment; Rowe, Goh and S Perry, Managing Director, Tex Cycle Sdn Bhd at the launch of Dulux Paint Bank

KUALA LUMPUR: Leading paints and coatings company AkzoNobel is making green investments for the environment with its Dulux Paint Bank education and empowerment campaign.

Based on the banking concept, the campaign aims to raise awareness on the proper methods for paint disposal, encouraging the public to “deposit” unused paint to be recycled for “returns” of a cleaner environment, the company said in a statement on June 7.

“At AkzoNobel, sustainability for us means a conscious choice to make decisions that actively account for the long-term impact of our actions. In our increasingly small world, the little things we do today can have a big impact on our children tomorrow,” said AkzoNobel’s Managing Director for Decorative Paints, South East Asia & Pacific, Jeremy Rowe.

To participate, consumers have to drop off their leftover paint at any of the collection points located at four Tesco hypermarkets in Peninsular Malaysia from June 11 to July 3.

Each consumer is allowed a maximum contribution of 15 litres, and will each receive a small gift their participation. Meanwhile, AkzoNobel will match the consumers’ deposit litre for litre, donating up to a potential maximum of 20,000 litres. The paint collected from the campaign will be used for the restoration work of four charity homes in Peninsular Malaysia.

“By contributing their unused paint, consumers will play a tremendous role in reducing water pollution and contamination as well as saving aqua life,” said Goh Cheok Weng, Managing Director, ICI Paints Malaysia Sdn Bhd.

AkzoNobel has consistently been listed as one of the top-three companies in the Dow Jones Sustainability World Indexes over the past few years.

In Malaysia, AkzoNobel is the first paint company to introduce a complete range of Low Volatile Organic Compound products and has recently upgraded its entire market-leading exteriors range, Weathershield, with heat-reducing and energy-saving “Keep Cool” technology.