#Latest* GSC to open in Setia City Mall, Shah Alam

SHAH ALAM: Golden Screen Cinema (GSC), Malaysia’s largest cinema operator, has joined Parkson as key anchor tenants of the under-construction Setia City Mall coming up at the 4,000-acre Setia Alam township of award-winning developer S P Setia.

The 700,000 sq ft Setia City Mall, scheduled to be completed by end-2011, is being developed by Greenhill Resources Sdn Bhd, a joint-venture of S P Setia and the Asian Retail Investment Fund managed by the investment arm of international property developer Lend Lease.

GSC will operate a nine-screen multiplex over 40,000 sq ft on two levels at the mall, which is being positioned to offer an affordable family experience of leisure, fun, food and beverage, shopping and entertainment. The multiplex, said to be equipped with the latest 3D and digital technology, will offer over 1,700 seats with corporate entertaining facilities.

“We are excited about this latest partnership with GSC. We believe a comprehensive entertainment component is important and vital in achieving our vision for Setia City Mall,” S P Setia president and CEO Tan Sri Liew Kee Sin said in a statement on May 14.

GSC’s presence, Liew said, would not only add value to S P Setia’s Setia Alam and the adjacent Setia Eco Park developments, but offer customers the best in cinema entertainment.

General manager of GSC, Irving Chee, described the design of Setia City Mall as exciting and perfect for the housing of a state-of-the-art multiplex.

In addition to Parkson and GSC, the mall will boast over 200 local and international specialty stores, a number of major anchor retailers and a large park.  It will be served by more than 2,000 car parks.