Trinity Group to debut Zeva

PUCHONG (June 14): Property developer Trinity Group Sdn Bhd hopes to create a fresh and dynamic change to the Seri Kembangan skyline in Selangor with its latest project Zeva@Equine South.

The developer will begin selling serviced apartment units at Zeva@Equine South this weekend.

"With Zeva@Equine South, we hope we have set a new benchmark for ourselves in introducing a unique concept to the market while delivering a quality product that our customers are pleased with," said Datuk Neoh Soo Keat, managing director and founder of Trinity Group.

The development sits on 3.71 acres of leasehold land and possesses a gross development value (GDV) of RM260 million.

Zeva@Equine South comprises three blocks of serviced apartments. Block A and B are 15-storey towers housing 210 and 236 units respectively. Block C is a 20-storey tower with 320 units. Block B will be open for sale this weekend to customers who had registered for the project earlier. Neoh expects a take-up rate of between 70% and 80%. The other two towers will be open for sale later.

The units in block A and B have built-ups from 881 sq ft to 1,536 sq ft with prices from RM350,000 and above. Block C units are studio units of 455 sq ft to 638 sq ft. Prices for the studio units start from RM220,000.

The development also has a retail component comprising 12 units of 3- to 4-storey boutique retail shops, with built-up areas of between 5,703 sq ft to 12,230 sq ft. Prices for the units start from RM2.8 million. Neoh said Trinity Group will retain three of the shop units, and sell the rest.

Facilities for Zeva residents include a 50m Olympic-length swimming pool, a 3-tier sky terrace, sauna, multipurpose hall, launderette, cafeteria, barbeque area, childcare center and playground. The developer is also adding a sky club with a garden cafe and a Wi-Fi hotspot.

Neoh added that Seri Kembangan's property market is growing. "Zeva is positioned in an up and coming property investment area. "Prior to this, the central gravity of property investment was located within the north towards Petaling Jaya. Now, however, we find that it is moving south towards Putrajaya and Cyberjaya, and Zeva is located within that centre of gravity," said Neoh.

Located at the intersection between Jalan Putra Permai and Persiaran Pinggiran Putra in Bandar Putra Permai, Seri Kembangan, accessibility is via major highways such as the Damansara-Puchong Highway (LDP), South Klang Valley Expressway (SKVE) as well as the proposed Kinrara-Damansara Expressway (KIDEX) and the Serdang-Kinrara-Putra Highway (SKIP).

Trinity Group aims to launch projects with a total GDV of RM640 million by the end of its financial year dated March 31, 2013. The developer plans to launch another serviced apartment project in Subang USJ with a GDV of RM280 million next.

Zeva@Equine South is set for completion within 36 months.

Trinity Group was established in 2004. Among its developments include The Heron serviced apartments in Puchong, 19 Residency zero-lot bungalows in Puchong, The Zest serviced apartments, Latitute@USJ 19 industrial development and The Z@Bukit Jalil condominiums.