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Setia City Mall to open doors in 2012

SHAH ALAM: Setia City Mall, located in S P Setia Bhd's thriving 4,000 acre Setia Alam township that is set to open by mid-2012, has welcome its first few shoppers despite still being under construction after the shoppers' won a competition run exclusively on Facebook.

To enter the competition, friends of Setia City Mall on Facebook were invited to submit in 50 words or less why they are looking forward to the opening of the mall. The winners were chosen based on the individuality of the entry, as voted by the development team.

Setia City Mall is being developed by Greenhill Resources Sdn Bhd, a joint venture between S P Setia and the Asian Retail Investment Fund, a fund managed by the investment arm of international property developer Lend Lease.

In a press release, Greenhill Resources marketing director Daniel Steffe said that the company is developing the mall for the community, and ensuring that the needs of the community is met is a top priority.

"Connecting with local residents through competitions like this is a great way to interact with our future shoppers, and being able to give the winners an experience that people don't normal get was very rewarding," he said.

In addition to pointing out where certain shops are to be located, the winners were given an inside look at the various construction techniques being used on site, as well an overview of the various initiatives being used to keep workers safe. All winners were required to wear personal protective equipment; including gloves, goggles, safety boots, hard hats and high visibility vests.   

A handful of local residents were invited to mingle with the construction team on site and explore the mall as it is being built.

One of the competition winners, Low Jer Ming, said that being one of the first customers to explore the new mall was "a lot of fun, and a very special experience", while another winner — Khoo Yeong Yih — looks forward to the opening of Setia City Mall.

Among the tenants at Setia City Mall are Parkson, Golden Screen Cinemas, Urbanfresh, Wangsa Bowl and Harvey Norman that will be complemented by over 200 local and international stores, a number of large format retailers and a public park.

The mall will also offer over 2,500 car parks and will be easily connected to nearby roads, towns and major highways.

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