PETALING JAYA (May 8): The Edge Media Group today launched the three-day activation campaign for its all-new portal theedgeproperty.com and The Edge Property pullout that comes free with The Edge Financial Daily on Fridays.
The launch of the 10am to 10pm campaign that runs until this Sunday saw theedgeproperty.com's cruisers sweep into central locations in the Klang Valley.
They were spotted at KL Sentral, NU Sentral, Pavilion KL, Starhill Gallery, Fahrenheit88, Sungei Wang, Lot 10, Wisma Central, Grand Millenneum Hotel, and at Publika in Solaris Mont'Kiara and at Plaza Mont'Kiara. The cruisers also hit Desa Sri Hartamas.
The campaign’s kick-off drew massive attention from onlookers for its four human billboards, dressed in black skinsuits and six brand ambassadors wearing 3D model home caps.
"The activation campaign is to get the word out -- of the launch of the portal and the pullout. We want to empower our readers and users of The Edge Property pullout and theedgeproperty.com portal to make better property investment decisions," said The Edge Communications Sdn Bhd managing director Au Foong Yee.
The portal features advanced analytics by area and property type, projects, sales transactions, asking rental rates, surrounding amenities, a hot spot tracker, property news and free property listings, among other useful tools. theedgeproperty.com was officially launched yesterday.
Meanwhile, "The Edge Property pullout serves to complement the contents of theedgeproperty.com. Readers will find comprehensive articles and data in The Edge Property pullout that are related to topics posted on the portal,” said Au.
To take part in the activation campaign, visit Sunway Pyramid, Empire Subang, Subang Parade, Citta Mall in Ara Damansara, Paradigm Mall, Tropicana City Mall, Centrepoint, 1 Utama, The Curve, Ikano Power Centre or Sunway Giza in Kota Damansara tomorrow.
To view the video, click here.
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