You One SoHo 30% taken up

PETALING JAYA: PJ Development Holdings Bhd (PJD) has sold 30% of its recently launched You One SoHo in its You One @Subang USJ development.

You One SoHo, which comprises 48 small office/home office (SoHo) suites and six duplex lofts, is the second component to be launched following two blocks of apartments named Residenz.

You One @Subang USJ, with a total gross development value of RM250 million, comprises Residenz, one block of SoHo and nine levels of retail outlets (Broadway).

The first block of the Residenz, is fully sold and the second has seen a take-up of 70%. You One @Subang USJ, launched in June, is a Green Building Index compliant development and is set to benefit from the neighbouring upcoming MRT station.

According to PJD, the layouts of the SoHo suites were designed to create a live-work environment and it’s aimed at young professionals seeking a flexible and convenient living and working lifestyle. The units come in two sizes — 650 sq ft with a choice of one or two bedrooms and 1,300 sq ft lofts. Prices start from RM398,000 onwards.

The freehold low-rise SoHo is specifically designed with parking lots fronting the units on every level to offer direct access.

You One @Subang USJ is the developer’s first project under the You brand.

You One@Subang USJ comprises two blocks of apartments (Residenz), one block of SoHo and nine levels of retails outlets (Broadway).

You, which means good in Mandarin, is premised on five pillars — living, connectivity, leisure, design and value.

“It is truly a unique customer experience that is defined, differentiated and delivered by You,” said PJD chief operating officer Lim Lian Seng.

The second development under the You brand is the 8.33ha You City in Taman Cheras, which was open for sale in the middle of this year. With an estimated gross development value of RM1 billion, the integrated development will offer a mix of residences and retail, and will be developed in four phases.

Its first launch is the 370-unit apartment suites You Residencia.

According to Lim, You Residencia has a take-up rate of 86% with only the bumiputera units remaining.

PJD is currently sourcing for land in the Klang Valley with criteria based on the five pillars of the You brand. As at August 2012, PJD had an undeveloped landbank of 448ha.


This article first appeared in The Edge Financial Daily, on Nov 30, 2012.