• “Our agency's dedication goes beyond conventional real estate practices. It's rooted in a vision of facilitating comfortable and suitable homes for our clients.”

KUALA LUMPUR (Nov 11): The quality of a company is driven by the quality of its staff, and nobody knows this better than Maxxan Realty Sdn Bhd managing director Tee Kiat Siong.

“Our agents understand that property buying is a significant life decision, often fraught with complexities and uncertainties. Thus, they take the time to walk clients through the entire process, ensuring they have a clear understanding of each step. They patiently address questions, concerns, and provide guidance, making the journey as smooth and stress-free as possible,” says Tee.

“Our agency's dedication goes beyond conventional real estate practices. It's rooted in a vision of facilitating comfortable and suitable homes for our clients, supported by agents who possess not only the knowledge and professionalism, but also the patience and empathy to make the process enjoyable and fulfilling. We consider ourselves partners in our clients' journeys towards finding their dream homes,” he added.

Comprehensive range of services

The company is led by its three founders, Sam Jee Yik Seng, Datuk Jeremy Chia and Tee, “who collectively harness their profound industry experience and insights to enrich the community … to guide Malaysian homeowners and investors towards their aspirations, subsequently making a substantial contribution to the Malaysian economy”.

Established in October 2017, Maxxan Realty has rapidly distinguished itself as a comprehensive 360° provider of real estate solutions. Beyond functioning solely as a real estate agency, Maxxan Realty offers an extensive array of services encompassing advisory and consultancy, sales, rentals, sub-sales, homestays, building management, after-sales services and international investments.

“Diversifying our services has been a strategic move to meet the evolving needs of our clients. Offering property management and investment consulting services, in addition to traditional real estate services, has allowed us to provide comprehensive solutions to our clients.

“We formed a medium-sized real estate agency in just six years. In the past under two years, we rapidly expanded our presence into key cities throughout Malaysia including Kuala Lumpur/Selangor, Johor, Melaka, Penang, Ipoh and Negeri Sembilan,” he said.

The team is also committed to taking its presence beyond borders.

“Expanding internationally is one of our future goals. We firmly believe that we have the ability to achieve this with our strong business model and strategic approach,” said Tee.

Agent training and development

Education and continuous development have been a cornerstone of growth. Maxxan Realty invested in the training of agents, positioning them as local real estate authorities and trusted advisors for its clients.

The first two years has seen the agency’s workforce grow threefold with a total of 12 dedicated teams and approximately 750 agents.

“The exceptional employee retention rate we have maintained underscores the fact that 90% of our original team members remain integral to our organisation.

“Our unwavering commitment to providing equal opportunities for all has cultivated a diverse workforce that empowers us to effectively engage with a wide spectrum of customer demographics, giving us a distinct competitive edge," stated Tee proudly.

Meanwhile, compliance with local regulations remains a top priority, ensuring that operations are transparent, legal, and ethical.

Strong online presence

To enhance its presence and effectiveness in the market, Maxxan Realty has strategically leveraged several key approaches.

“Innovation is at our core; we aim to continually evolve and broaden our real estate ecosystem solutions worldwide.

“First, we recognise the importance of a strong online presence, developing an attractive website that showcases our property listings and employing SEO (search engine optimisation) techniques to improve our online visibility. This has allowed us to connect with a wider audience of potential buyers and renters,” explained Tee.

“Ensuring that we maintain a portfolio of quality listings has been paramount. High-quality photographs and detailed property descriptions have enhanced our listings' appeal and effectiveness.

“To reach our target audience effectively, we've implemented a comprehensive marketing strategy encompassing both online and offline channels. Digital marketing, including engaging social media campaigns on platforms like Xiao Hong Shu and TikTok, has broadened our reach and increased engagement with clients,” he added.

“The MOS (Maxxan Online System) is the invaluable technology backbone of our real estate agency, designed to streamline administrative tasks and enhance the efficiency of both our agents and administrative staff. Its user-friendly interface simplifies data entry and document handling, ensuring that paperwork for our agents is a breeze.

“Crucially, it ensures secure data handling, prioritising the confidentiality of sensitive client information while meeting regulatory compliance standards. Additionally, MOS' mobile accessibility empowers our agents to access vital documents and information on the go, making the entire buying process smooth and transparent.

“It enables easy tracking and checking for both our agents and administrative staff, ensuring that every step of the transaction is well-documented, transparent and hassle-free,” Tee revealed.

Highly advantageous move

Maxxan Realty has recently signed a memorandum of understanding with EdgeProp. Tee views the collaboration as “a highly advantageous move in the realm of Malaysian real estate”.

Tee added that EdgeProp’s extensive property listings, which span a wide spectrum of property types and price ranges, provide an invaluable resource for both buyers and investors.

“The market insights and research offered by EdgeProp are a treasure trove of information, aiding in well-informed decision-making. The inclusion of property valuation tools is a significant convenience, ensuring fair pricing in transactions.

“One of the standout features is the user-friendly interface that EdgeProp offers. It simplifies the property search process, making it accessible across various devices. Furthermore, its platform often fosters community engagement, enabling fruitful networking and knowledge exchange,” Tee said.

Meanwhile, EdgeProp business development head, Nimalen Parimalam stated that the MoU with Maxxan Realty is a step forward for both companies.

“Regular updates to listings and market trends will ensure that Maxxan will always equipped with the latest information,” said Nimalen.

“This journey isn't just about growth; it's about redefining the real estate landscape, ensuring top-notch service for clients, wherever they are,” added Tee.

Looking to buy a home? Sign up for EdgeProp START and get exclusive rewards and vouchers for ANY home purchase in Malaysia (primary or subsale)!

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