SINGAPORE: The United States-based Best Western International has collaborated with online accommodation reservations company Agoda Co Pte Ltd (Agoda.com) to create a search engine for its 4,000 hotels worldwide on March 20.
”Partnering with Agoda.com reflects Best Western’s commitment to expanding its distribution in the increasingly important and rapidly-growing Asian market,” said Best Western International senior vice-president of marketing and sales Dorothy Dowling.
Agoda.com claims it shall provide a regional focus on content and a customer-friendly online service in which Best Western clients can search for hotels, examine reviews, book and pay for their stay in a single mobile or desktop transaction.
Through the partnership, Agoda’s customers will have direct access to the hotels in more than 100 countries.
“Agoda.com takes pride in the management and innovation of our front-end customer offerings and connectivity solutions to hotel partners. Our partnership with Best Western International further strengthens this resolve, as we continue to make advances in growing the Agoda.com international footprint,” said John Brown, Agoda chief operating officer.
The partnership will be assisted by connectivity solution platform, DerbySoft, for fast and reliable online distribution of the rates and inventory of Best Western hotels.
Agoda.com has a network that includes more than 600,000 hotels and other accommodation properties worldwide.
This article first appeared in The Edge Financial Daily, on March 27, 2015.