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Red [email protected] to offer 3D imaging technology

GUANGZHOU: I-Bhd’s Red [email protected], Malaysia’s first all-star interactive wax museum, will introduce state-of-the-art 3D imaging technology which enables the construction of digitalised three-dimensional models.

Red Carpet, which is in the RM7 billion i-City in Shah Alam, will be the first wax museum in the region to offer visitors the services of bringing home with them a 3D rendered portrait of themselves or their loved ones for remembrance or for use on special occasions such as weddings, birthdays and other special anniversaries.

Commonly used in industrial design, reverse engineering and prototyping, quality control/inspection, documentation of cultural artifacts and cinematography, the 3D imaging technology can increase aesthetic value by enhancing the clarity of an object manifold.

“Thus, the idea of bringing a 3D imaging studio to Malaysian shores is in line with Phase Two of Red Carpet’s development which is heightening the interactive experience of our visitors,” Tang Soke Cheng, information manager of I-Bhd, said in a press release yesterday.

Tang was speaking to the media after a strategic alliance signing ceremony between Red [email protected] and its 3D technology partner Zhongshan City Elephant Sculpture Art Co-Ltd (ZCESA).

The 30,000 sq ft wax museum, which was set up at a cost of RM25 million, has been acknowledged by the Malaysia Book of Records as the country’s first and biggest wax museum.

“As a key Visit Malaysia Year 2014 tourism product, we take pride in ensuring that Red [email protected] meets the standards of a world-class attraction. Moreover, being a flagship attraction in the i-City leisure park, Red [email protected] requires occasional facelifts for added attraction in terms of exhibits or presentation of the exhibition area,” said Tang.

I-Bhd has also acquired new exhibits with enhanced interactive features such as voice, motion, sound effects and theatrical backdrops.

“This is essential to [draw] the younger crowd, especially children and youths. Red [email protected] after all is aiming to be a family-oriented destination.

“The incorporation of multimedia technology also goes a long way to heighten the lifelikeness of our wax exhibits, thus giving more clout to Red [email protected] as a world-class attraction,” said Tang.

“We have high expectations that Red [email protected] will continue to attract bigger crowds to i-City theme park. Currently, it draws close to 10% of the 90,000 average weekly visitors to i-City besides being the most visited attraction by foreign tourists to i-City,” added Tang.

The 72-acre (29ha) i-City comprises corporate towers, cyber office suites, serviced apartments, hotels, data centres and a 1.5 million sq ft shopping mall. The mall is a joint development with Thailand’s Central Retail Group and will open in 2016.


This article first appeared in The Edge Financial Daily, on April 4, 2014.


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