KULIM: Tune Hotels aims to have a network of 100 hotels in Malaysia and overseas by 2015, says its chief executive officer Mark Lankester.
He said the company would invest between US$5 million and US$15 million (RM15.73 million and RM47.19 million) in a hotel with 150 rooms and above.
Lankester said next year, Tune Hotels planned to open 25 to 30 hotels internationally, including five in Indonesia, Thailand and Phillipines respectively, besides four or five hotels in Malaysia.
"Currently, we have 13 hotels, including two in Bali, Indonesia and one in England. In Malaysia we have hotels in Kuala Lumpur, Kota Kinabalu, Kuching, KLIA-LCCT Airport, Penang, Johor Bahru, Kota Damansara, Bintulu, Kota Bharu and now Kulim," he told reporters after the opening of Tune Hotel Kulim, located near Kulim Landmark Central, here on Tuesday, Sept 27.
Kulim Municipal Council president, Mohd Zohdi Saad, opened the hotel.
Lankester said Tune Hotel Kulim was its second hotel in northern region after Penang and the first in Kedah.
"We have always said that within Malaysia we want to provide the most complete coverage for travellers and businesses and the opening of Tune Hotel Kulim is a further step in that direction," he said.
Lancaster said Tune Hotel has pioneered a branded value hotel brand with the concept of pay-as-you use that has become hugely popular among travellers from across the world.
"Under the concept, guests only pay for room rates with the option of adding on other amenities like towels and toiletries, air-conditioning, in-room WiFi and satellite TV service and selected hotels," he said.
In conjunction with the recent Merdeka and Malaysia Day celebrations, Tune Hotels is currently running a special promotion with rooms in Malaysia on offer from as low as RM1 per night while those in Bali cost 10,000 rupiah (RM3.50) per night.
The promotional rates are available on a first-come first-served basis, for stay period from June 1, 2012 to Aug 31, 2012. Booking ends on Sept 30. — Bernama