|Kwan: We are confident of achieving a 20% to 30% take-up three months from the launch. Photo by Patrick Goh|
PETALING JAYA: Sunsuria Bhd is planning to launch its Suria Residences serviced apartments in Bukit Jelutong, Shah Alam, at the end of this month. The project will comprise two towers — 17-storey and 18-storey blocks — containing 545 units with built-ups from 600 sq ft to 1,200 sq ft priced from RM428,000.
“We have received over 1,000 registrants and are confident of achieving a 20% to 30% take-up of the units three months from the launch,” said director of sales and marketing Simon Kwan in a recent interview.
The project is gated and boasts six tiers of security, including 24-hour security patrols, closed-circuit television, a card access system to lift lobbies, intercom systems and panic buttons in each unit.
Facilities include a floating gymnasium, pools, multipurpose halls, play areas, a maze garden, a party garden, a hammock garden and a linear walk.
According to Kwan, Sunsuria is targeting middle- to high-income buyers who often commute to work — given the area’s good accessibility to highways such as the North Klang Valley Expressway and the Federal Highway — as well as investors and people looking for more secure living environments.
“Distance only becomes an issue when it comes to work due to the massive traffic jams. We believe that most of our customers and target buyers (middle- to high-income buyers) often travel to busy towns and cities to work,” he said. “Therefore, finding an ideal home with easy access to highways is essential and we are confident that these needs are met when staying in Bukit Jelutong.”
Sunsuria is planning to have rebates but Kwan declined to reveal specifics as plans are not firmed up yet.
In addition, it is also planning a roadshow to promote the project, along with their other offerings, in China, he added.
Sunsuria Residence has a gross development value (GDV) of RM265 million and will be developed on a 3.55-acre (1.44ha) freehold parcel.
The project is the last of Sunsuria’s three developments in Bukit Jelutong, which it claims is the most affluent part of Shah Alam.
Previously, the group had developed Suria Jelutong, a mixed-use freehold project which comprises two 19-storey towers with 666 units of small offices/home offices (SoHos), 27 units of boutique retail lots and 21 units of shop offices (GDV: RM310 million). It also did Trivo Suria Jelutong, an integrated retail and versatile office development with 30 units (GDV: RM71 million).
“The SoHos at Suria Jelutong did well because of nearby institutions of higher education such as Universiti Teknologi Mara. Then, we got a lot of feedback from the lecturers there to build bigger residential units, hence Suria Residences,” he said.
According to Kwan, the group is not ruling out buying more land in Bukit Jelutong for future developments.
This article first appeared in The Edge Financial Daily, on September 19, 2014.
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