PETALING JAYA: United Malayan Land Bhd’s (UMLand) newest addition to its Bandar Seri Alam township in Johor Bahru has achieved 80% take-up within a month, despite weak market sentiment.

UMLand group director of townships Wong Kuen Kong said Amber Heights Apartment has seen 96 out of 120 units in Phase 1 taken up in a month after they were launched in November 2019.

“We were surprised with the performance for Amber Heights. This is very encouraging considering the slow market. It shows that affordably-priced properties still attract buyers,” Wong told EdgeProp.my.

Phase 1 of the apartment project offers 120 units within a 16-storey tower. Unit built-ups are between 844 sq ft and 1,053 sq ft while selling price starts from RM288,799 to RM392,799 (for the 1,053 sq ft dual key units). The project is slated to be completed in 2022.

The strong sales have given the developer the confidence to launch the next and final phase of the project on Feb 8 in conjunction with the Chap Goh Mei celebrations.

The new phase will offer another 120 units with similar built-ups. Selling prices range from RM301,800 to RM414,800 or RM350 psf on average, added Wong, who is also UMLand Seri Austin CEO.

Amber Heights is the first high-rise residential project in Bandar Seri Alam. It is a freehold, low-density project with covered car parks, children’s playground, swimming pool and sports court.

Bandar Seri Alam is located in Masai and in Flagship Zone D of Iskandar Malaysia. It was established in 1992 with an estimated GDV of RM7.45 billion and is now home to 165,000 residents.

Wong said 2,600 acres of the 3,762-acre township have been developed so far. It has easy access to main roads and the Pasir

Gudang highway which connects to other major business hubs in Johor Bahru such as JB city centre, Tebrau, Pasir Gudang and Tampoi.

According to Wong, location, proximity to amenities and its maturity as an established township have supported housing demand in the township and prices of the landed homes here have climbed over the past five years.

According to EdgeProp.my, the average transacted price of Sapphire 8 double-storey terraced houses in Bandar Seri Alam with land area size of 1,539 sq ft has climbed to RM630,000 in 2018 compared with RM600,000 in 2017. Back in 2014, the price was RM555,000.

Moving forward, Wong said the company will unveil another two phases of landed homes targeted at upgraders this year, namely Topaz Residence and Phase 3C2.

Topaz Residence will offer 150 double-storey terraced houses with built-ups ranging between 2,152 sq ft and 2,177 sq ft; while Phase 3C2 will have 199 double-storey terraced houses with built-ups from 1,650 sq ft to 1,750 sq ft.

Wong noted that they will be priced affordably to cater to market needs.

Interested in buying a property in Bandar Seri Alam​, JB? Click here.

This story first appeared in the EdgeProp.my pullout on Feb 7, 2020. You can access back issues here.

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