Flora Santai: Value-Driven Serviced Apartments in Johor Bahru’s Eco Spring

Flora Santai, developed by Eco Summer Sdn. Bhd., is a serviced apartment project located within the Eco Spring township in Johor Bahru. Rising 31 floors high with a total of 460 units, the development caters to young professionals, families, and cross-border commuters seeking a modern home with lifestyle-driven facilities in a well-planned eco township.

The average transacted price for non-landed homes in Johor Bahru stood at RM1.2 million in 2022, far above Flora Santai’s pricing of RM528,000 – RM573,600. This positions Flora Santai as a more accessible, mid-range alternative within the Eco Spring enclave, offering strong value for buyers who want eco-township living without the premium of larger landed or luxury serviced apartments.

By comparison, the nearby Pangsapuri Flora Damai recorded a transaction of RM1.23 million for a 1,938 sq. ft. unit (RM633 psf), underscoring Flora Santai’s relative affordability. This highlights its appeal to buyers seeking a modern residence in the same township ecosystem, but at nearly half the capital outlay, making it particularly attractive for upgraders and first-time investors.

Nearby Amenities & Facilities

Shopping & Retail

• IKEA Tebrau (\~7 km)
• AEON Tebrau City
• Lotus’s Tebrau
• Eco Palladium & Spring Labs (retail/F&B within Eco Spring)

Education

• Fairview International School
• Sunway College Johor Bahru

Healthcare

• Hospital Sultan Ismail
• KPJ Johor Specialist Hospital

Community & Recreation

• Swimming pool, kid’s pool, gymnasium
• Multipurpose hall, playground, BBQ area
• Outdoor function space, surau, landscaped gardens
• 24-hour security with access control
• Covered parking

Location & Connectivity

Flora Santai enjoys direct connectivity to major roads and Singapore via the Eastern Dispersal Link (EDL).

• Highways & Roads: EDL, Pasir Gudang Highway, Jalan Kota Tinggi
• Accessibility: Johor Bahru City Centre (15 mins), Woodlands Checkpoint Singapore (20 mins), Senai Airport (25–30 mins)
• Public Transport: Bus and taxi services available around Tebrau and Eco Spring

Pricing & Availability

• Price Range: RM528,000 – RM573,600 (1,000–1,200 sq. ft.)
• Units Sold (as of Aug 2025): 455 (98%)
• Units Remaining: 5 (1%)
• Typical layout: 3 bedrooms, 2–3 bathrooms

Market Insight

Compared to Pangsapuri Flora Damai (RM1.23M transaction), Flora Santai clearly targets a broader buyer pool by offering a more attainable entry price within Eco Spring while still delivering lifestyle amenities and eco-township prestige.

The near sell-out rate (98% of units sold) demonstrates strong market demand, with buyers drawn to the combination of affordability, connectivity, and township branding. While Flora Damai reflects the upper-tier serviced segment, Flora Santai cements its positioning as a value-for-money option for families, young professionals, and investors eyeing long-term capital growth in Johor Bahru.

Summary

Flora Santai establishes itself as a mid-range serviced apartment in Eco Spring, offering lifestyle-driven facilities, strategic location, and strong capital value potential. With almost all units sold, it appeals as a practical entry into the EcoWorld township ecosystem, balancing affordability with convenience.

While projects like Flora Damai cater to high-end buyers, Flora Santai bridges the gap by providing a more accessible yet lifestyle-oriented residence. This makes it an ideal choice for upgraders, young families, and investors seeking long-term lifestyle and rental potential in Johor Bahru’s maturing property market.