KUALA LUMPUR (Aug 23): Sime Darby Property Bhd, the property arm of Sime Darby Bhd, said it is changing the name of the 360-acre (145.69ha) Kuala Lumpur Golf & Country Club (KLGCC) Resort located in Bukit Kiara here to ALYA Kuala Lumpur, as part of a rebranding exercise.
Sime Darby Property managing director Datuk Jauhari Hamidi said spanning a total of 360 acres, ALYA Kuala Lumpur has a total gross development value of over RM8 billion.
He noted that excluding the golf club, the property developer has a remaining 61 acres of the 99-year leasehold land for further development.
It has divided the land into eight development parcels comprising residential, commercial, retail and hospitality components.
“ALYA Kuala Lumpur encapsulates the last piece of prime property in the capital, and it is an address that many people are waiting for,” he told reporters at the unveiling of the new brand identity recently.
“With the launch of this refreshed brand identity, we seek to create a new global model of Malaysian luxury lifestyle brands that can be replicated worldwide,” he added.
Jauhari said the first development within ALYA Kuala Lumpur is scheduled to be launched by September this year.
Dubbed “Senada”, the project will feature two residential towers with 429 units of serviced apartments and suites, priced between RM1,100 per sq ft (psf) and RM1,200 psf.
Jauhari said Sime Darby Property is “mindful” of the current slowdown in the property market, but he believes prices in ALYA Kuala Lumpur will appreciate in the future.
He also revealed that the company is in talks with Mass Rapid Transit Corp Sdn Bhd to have a provisional MRT station in Bukit Kiara in order to add value to property in ALYA Kuala Lumpur.
“ALYA Kuala Lumpur integrates modern luxury living, space-planning and best-in-class facilities into the natural topography of a verdant, tropical setting, giving its communities the time, space and experiences beneficial to their well-being,” he said.
“As one of Malaysia’s top property developers, we remain committed not only to maintain our leadership position in the industry, but also to remain as a trusted developer of the highest standards in quality,” Jauhari added.
This article first appeared in The Edge Financial Daily, on Aug 23, 2016. Subscribe to The Edge Financial Daily here.