The Atria SOFO suites taken up in a day

PETALING JAYA: Property developer OSK Property Holdings Bhd's The Atria in Damansara Jaya is off to a running start. It sold off all of its The Atria SOFO (Small Office Flexible Office) suites on the first day of launch last Friday.

Eager purchasers lined up at the sales gallery on the eve of the launch, hoping to be the first buyers. The Atria SOFO suites are one of the components of the new The Atria project which replaces the old Atria Shopping Centre, one of the oldest shopping centres in Petaling Jaya. Demolition began in August this year.

Besides the SOFOs, The Atria integrated development also comprises a shopping gallery with a gross floor area of 600,000 sq ft and a net lettable area of 450,000 sq ft, including an entertainment facility.

The 5.5-acre freehold project has a gross development value (GDV) of close to RM1 billion. Currently, only the SOFO suites are for sale as plans for the shopping gallery are still being finalised. The suites are flexible and can be utilised either as work or living space.

The 392 units of SOFO are housed in two 16-storey towers above the retail floors and have a total GDV of RM200 million. Built-ups range from 488 to 1,343 sq ft. Prices range from RM360,800 to RM1 million or RM720 to RM1,000 per sq ft.

The facilities at The Atria SOFO suites include a lap pool, jacuzzi, gymnasium, sun deck, sauna, meeting room, sky lounge and garden. The basic units are fitted with air-conditioning and heater points. There are 1,959 parking bays.

Emily Cheng, OSK Property senior public relations and communications executive, said at the launch that the developer was confident the units would be fully sold in three days. But the units were 100% taken up by 4.30pm on the first day of launch. The purchasers were a mixture of investors and owner-occupiers.

"Homebuyers and investors are very selective given the global economic conditions. But property developments in good locations are still very hot," she said.

During the launch, purchasers were given an early bird rebate. Construction will begin next month and is expected to be completed in 36 months.