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Desa ParkCity's The [email protected] Heights 86% sold during priority sales

KUALA LUMPUR: Desa ParkCity's The [email protected] Heights achieved an 86% take-up, representing total sales of RM480 million, during its priority sales launch last Saturday, May 14, said its developer Perdana ParkCity Sdn Bhd's group managing director Lee Liam Chye.

"We were quite surprised by the robust demand (despite the price). We had originally targeted 75% to 80% of units to be sold, and 75% is already good, now it has exceeded our expectations," he told theedgeproperty.com during the event.

The event saw some buyers picking up several units of the super-sized linked homes — with built-ups from 4,376 sq ft to 7,218 sq ft, and prices from RM2.7 million to RM7.5 million — according to Lee.

Business was brisk in the sales gallery, where the larger and pricier units dubbed types A, B, C and D were sold on a first-come first-served basis.

Lim, the managing director of a logistics company, said he was considering buying a unit for investment purposes.

Currently owning five homes in Desa ParkCity, the 51-year-old told theedgeproperty.com that he saw good returns from his current investments and was impressed by the concept of the development.

During the priority sales launch, 11 units of the cheapest homes of the lot, the 2½-storey type E homes priced at RM2.7 million to RM4.42 million, were put up for balloting which began at 10.45am.

A total 150 people registered for the balloting from 9.30am.

There were some buyers who were dissapointed over the balloting system, as they had expected all 33 units of the type E homes to be up for grabs.

Hashim, a trader, said he arrived at 8.15am only to find out that 11 units would be up for ballot that day.

"I am quite unhappy, I thought there would be 33 units. (Perdana ParkCity) said they will make up for this with a special invitation to their next project (P9), he told theedgeproperty.com.

The 38-year-old is eyeing a unit for investment purposes, as he expects good capital appreciation from the property, but will consider moving into the house in future.

Desa ParkCity resident Tan and family were also annoyed at not being told about the lower number of units up for ballot.

The family submitted their names for the ballots as they hope to upgrade to a larger home here, she told theedgeproperty.com

In response to the ballot issue, Lee explained that some of the units had been sold to Type A (largest unit) unit buyers at a discounted rate.

"Like all businesses, we have privileged customers. (In fact), 37 out of 48 units of Type A were also pre-sold.

"Many exercised that option (to buy Type E with Type A). We want to sell to everybody, but some people will be disappointed. We just cannot supply enough."

He says they will invite participants of the ballot to the launch of P9, a residential centre. "We will allocate some units to them," he said. "It's a happy problem to have. We try to be as democratic as possible," he says.

On the problem of rising traffic congestion in the area, Lee said Desa ParkCity's roads can accommodate traffic for up to 13,000 homes while only 7,500 homes were planned for this development.

"Density is not the issue. It is the solution to density that matters," he opined.

P9 is slated to launch in early August while condominium development Westside 2 is expected to launch in September, he said.

Westside 2 has been tentatively priced at over RM600 psf, he added.

A total 150 people registered for the balloting from 9.30am. Photo: Kenny Yap of The Edge Malaysia

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