Encorp Strand Mall targets 1 million footfall a month

PETALING JAYA: The Encorp Strand Mall in Kota Damansara, part of Encorp Strand, an RM1.4 billion integrated development by Encorp Bhd, is targeting one million footfall per month after its official opening on May 3, said Encorp Strand Mall general manager Michael Chee. The mall is already opened but its lots are not fully occupied at the moment.

According to Chee, his confidence in achieving the target is based on a focus study that was done before the development.

“Based on the study, the population catchment within 10km radius is about 1.7 million. These people want something that is personalised, where they don’t have to spend more than half an hour searching for parking and going through bad traffic jams,” he said.

Encorp Strand Mall has a net lettable area (NLA) of 435,000 sq ft. Its tenancy mix comprises 30% education, 30% food and beverage outlets, 25% entertainment and 25% fashion. Among the key tenants are TGV Cinema, Sam Groceria and  US-based Little Gym.

The mall is targeted at residents staying in Kota Damansara, Bandar Utama, Tropicana, Desa Park City and Bandar Sri Damansara.

On Encorp Strand Mall’s strength in competing with its peers such as The Curve and 1 Utama, which are in the neighbourhood, Chee said, “What we are selling to our consumers is a personalised experience without a hassle. We give them a mall with an edutainment concept where parents can send their kids for music lessons and go to the gym or do grocery shopping while waiting for their children.

“Besides, we are small enough to be personally involved. I told my front liners that this is the mall where people know people, we know the tenants and our shoppers.”

The Encorp Strand Mall is part of Encorp Strand’s development on 46 acres (18.61ha) of leasehold land. The mall consists of three levels of retail floors with over 200 shops, 2,500 parking bays and 24-hour security. It had its soft launch on Jan 7. — by Zatil Husna Wan Fauzi

This article first appeared in The Edge Financial Daily, on March 28, 2014.

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