KUALA LUMPUR: Fairmont Hotels & Resorts announced last Friday that 249 units of its Fairmont Marina Residences in Abu Dhabi, United Arab Emirates (UAE), are now being offered for sale exclusively to UAE nationals.
Fairmont is owned by FRHI Hotels & Resorts (FRHI), a global hotel company with over 110 hotels under the Fairmont, Raffles and Swissôtel brands.
The residential development is part of a mixed-use development by the National Investment Corp (NIC) that includes the Fairmont Marina Resort. The NIC was established in 1999 for the development of the Breakwater area into a locale for economic, social, entertainment, and tourism purposes, with the Marina Mall as its first project.
“This is an extremely exciting mixed-use development project in one of the fastest growing markets in the region. Given the success we’ve enjoyed at Fairmont Bab Al Bahr, we are delighted to be expanding our footprint in Abu Dhabi with a development that combines luxury residences and a five-star hotel,” said FRHI senior vice-president of operations for the Middle East, Africa, India Sami Nasser in a press statement recently.
“FRHI has exceptionally strong residential expertise and we are committed to our goal of being the preferred mixed-use hotel and residential operator in the UAE and beyond,” he added.
Slated for completion in 2016, the Fairmont Marina Resort and Residences will be spread over two towers that meet in an arch. With its prime location in Abu Dhabi’s Breakwater, the development will occupy an overall area of approximately 155,000 sq m and will include an extensive water frontage.
“The initial interest in the Fairmont Marina Residences development has been tremendous among Abu Dhabi residents. We anticipate strong demand for these luxury residences, which combines the best of city living and a breathtaking location with unrivalled lifestyle benefits offered by a signature hospitality brand. This attractive real estate option complements our existing projects in the Breakwater area, and we look forward to working with Fairmont, a brand synonymous with personalised and thoughtful service,” said a spokesman from the NIC.
The residential units range from 100 sq m to over 300 sq m, with one- and three-bedroom units. The units will come fully furnished, with furniture, fabrics and designs reflecting the local heritage and culture.
Fairmont residents will be able to enjoy services such as housekeeping, childcare, grocery shopping, and a private chef-on-demand, as well as exclusive membership to the company’s guest recognition and loyalty programme that includes VIP status and access to special benefits at FRHI properties worldwide, including the Fairmont, Raffles and Swissôtel. Additionally, occupants of the residences will have exclusive access to the hotel’s guest facilities and services.
Hotel facilities will include an infinity swimming pool, children’s club, fitness centre and spa. The hotel will have 563 guest rooms and suites, nine restaurants and lounges, meeting and function space, and a business centre. The Fairmont Gold rooms and lounge are situated at the bridge between the hotel and residences.
The development will offer panoramic views of the Arabian Gulf, the Corniche and the city’s skyline. It also enjoys convenient access to the neighbouring Marina Mall, which is undergoing massive expansion that will grow 2½ times its current size.
This development is in addition to FRHI’s collection of private residences in locations around the world including Istanbul, Dubai, Mecca, Jeddah, Manila and Vancouver.
According to a spokesman at FRHI, the hotel company sees this development as a landmark project that will act as a springboard for its expansion plans to double the number of properties, including residential options, in the region over the next five years.
This article first appeared in The Edge Financial Daily, on December 19, 2014.