Mah Sing receives second Brand Laureate Award

KUALA LUMPUR: Property developer Mah Sing Group Bhd has been awarded the Brand Laureate Award for the second consecutive year as the Best Brand in Property.

Its managing director Tan Sri Datuk Sri Leong Hoy Kum received the award at the ceremony at a hotel here on Friday March 26, 2010.

“I am very honoured that our group is nominated for this award for the second year running as it is a recognition of our unwavering commitment to deliver our brand promises made to our stakeholders,” Leong said in a statement. 

He added that a strong brand identity would be able to enhance a company’s position in both good and challenging times. 

“A brand promise is made to our stakeholders and these promises must be founded on trust. Trust, reliability, and respect will create strong relationships and strong branding,” Leong said. 

Mah Sing has achieved sales of RM516 million for the first three months of the year, which is triple the sales figure for the same period in 2009.

Leong is confident that the company would achieve its sales target of RM1 billion for the year. 

The Awards organized by the Asia Pacific Brand Foundation (APBF) recognizes the best brands from Malaysia and Asia-Pacific. It covers various industries and categories from multinationals, public listed and government linked companies. Winners are decided based on brand strategy, brand identity and brand values. 

Mah Sing Group has 25 residential, commercial and industrial projects under its belt.