Sunrise unveils RM1.3 billion project in city centre

KUALA LUMPUR (Nov 9): Sunrise Bhd, a wholly-owned unit of UEM Land Holdings Bhd, has unveiled plans for its new landmark project, Angkasa Raya, which has an estimated gross development value of RM1.3 billion and is poised to be the group's new flagship development.

Situated at the intersection of Jalan Ampang and Jalan P Ramlee, directly across the Petronas Twin Towers, the building will be on the 1.59-acre site of the former Wisma Angkasa Raya, which was demolished in August 2011.

"There are obviously challenges in the world and the property market now but we believe that this building will not only be iconic in Malaysia but also the world over. Everywhere in the world, the primest of prime properties will always be sought after," said Datuk Tong Kooi Ong, chairman of Sunrise at the unveiling of the building's design on Tuesday.

(From left) Tong, UEM Land Holdings Bhd MD/CEO Datuk Wan Abdullah Wan Ibrahim, UEM Group group MD/CEO Datuk Izzaddin Idris and Scheeren. Photo: Lee Lay Kin of The Edge MalaysiaTong, who is also on the board of UEM Land, added that the development is scheduled to be launched in the fourth quarter of 2012. At a construction cost of more than half a billion ringgit, work will start early next year and the development is expected to complete in 2016.

Despite the global economic uncertainty, Tong is confident Angkasa Raya will perform well.

Standing at 268 metres with 65 floors, the development will integrate a Grade A premium office, a luxury hotel with over 200 five-star suites, over 280 high-end serviced residences, signature retail spaces and three sky levels.

"With the unobstructed view of the Petronas Twin Towers and the KL skyline, it offers a unique dinning experience," said Sunrise general manager of projects Ong Chou Wen.

Designed by renowned architect Ole Scheeren, founding principal of architecture firm Büro Ole Scheeren, the building comprises five distinct elements — three floating elevated tower blocks and two multi-level zones of open horizontal slabs.

The challenge, said Scheeren, was to design a building that is both respectful to and harmonious with the Petronas Twin Towers, and yet with a very different idea and qualities of architecture.

"The design of Angkasa Raya was inspired by Malaysia's multicultural and diverse society. It proposes a new model of urban and cultural inclusiveness," he said.

The offices, designed in alignment with sustainable architectural principles, are targeted at multinational companies, while the high-end serviced residences are sized from 500 to 2,000 sq ft.

The development is aiming for a Green Building Index certification. In line with its green practices, the tower facades are clad with modular aluminium sun-shading, geometrically optimised and carefully oriented to reduce solar heat gain.

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