Four Points by Sheraton to debut in Indonesia

MAKASSAR (Indonesia): Starwood Hotels & Resorts Worldwide Inc’s Four Points by Sheraton brand will make its debut in Indonesia by May 2015.

The Four Points by Sheraton’s hotel in Makassar is being developed by IMB Group and will mark Starwood’s entry into Sulawesi island.

“As Southeast Asia’s largest economy and the world’s fourth most populous country, Indonesia is one of the [fastest growing] markets for Starwood. We look forward to opening our first hotel in the capital of South Sulawesi province. With its premier “comfort isn’t complicated” positioning, Four Points Makassar will provide a foothold for Starwood’s continued growth on this island,” said Chuck Abbott, regional vice-president, Southeast Asia, Starwood Hotels & Resorts.

Four Points has more than 180 hotels in over 30 countries and has the second largest pipeline among all Starwood brands.

Four Points Makassar is being built in Jalan Landak Baru in the heart of Makassar’s newly developing business district. It comprises two towers with 261 guest rooms, and upon completion, is expected to have the largest convention centre in the city. The convention centre will have two ballrooms and 16 meeting rooms.

Hotel facilities will include a swimming pool, full-service dining, a fitness centre and a variety of amenities including free WiFi, bottled water and coffee.

“We are delighted to partner with IMB Group to expand our footprint onto Sulawesi Island,” said Matthew Fry, senior vice-president, Acquisition & Development, Asia-Pacific, Starwood Hotels & Resorts.

“As Indonesia’s sixth largest city and a gateway to the Eastern Indonesian islands, Makassar [is greatly in demand by] business travellers and with a population of 1.3 million, the hotel will also be a great destination for dining and wedding celebrations,” said Fry.

Idris Manggabarani, IMB Group chairman, said the group is pleased to partner with Starwood, an international leader in the industry.

“Starwood’s arrival in Makassar underscores the good investment climate in Makassar, and IMB Group’s commitment to bring the standard of hospitality to the next level,” said Idris.

Starwood currently operates 14 properties in Indonesia under six of the company’s nine lifestyle brands including St Regis, The Luxury Collection, Sheraton, Westin and Le Meridien. The company will expand its portfolio in the country with 10 properties in the pipeline, including the opening of The Westin Ubud Resort & Spa in Bali this year.


This article first appeared in The Edge Financial Daily, on May 16, 2014.