KEB steps out of its comfort zone

KEB Group has branched out from its mostly industrial developments to build its most upscale project yet -- The Netizen -- in Bandar Tun Hussein Onn, Cheras.

The Netizen has a gross development value of RM750 million and will be launched in November, said managing director Datuk K C Lim.

The Netizen is the most expensive project undertaken by KEB Group thus far and is considered a milestone for the group.

KEB Group was founded in 1994 and was originally involved in infrastructure construction projects before venturing to the oil and gas sector through KEB Oil & Gas Sdn Bhd. In 2006, the group embarked on property development through KEB Properties and Suria Land Development Sdn Bhd.

Located on a 5.1-acre freehold land next to the upcoming Bandar Tun Hussein Onn mass rapid transit station, the project offers 1,196 SoHos and serviced apartments in two residential towers built on top of the podium.

The 547 sq ft SoHos will be partly furnished, though Lim did not disclose details about the furnishing. The serviced apartments, meanwhile, will come in 2- and 3-bedroom options and have a built-up of 969 to 1,328 sq ft.

“We want to bring lifestyle living to our purchasers and a different concept to this part of Cheras [with this development],” Lim says. “The properties of this project will be priced from RM397,669 and it is the first project of such standard done by the company and in this area.”

Read more about KEB Group and its project in the Sept 14, 2015 issue of property, the real estate section of the digitaledge Weekly. Subscribe here for your personal edition.