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MPI to raise brand awareness at MIPIM Asia

PETALING JAYA: Malaysia Property Inc (MPI) and its delegation of six major Malaysian developers expect to increase awareness among regional real estate players on Malaysian real estate investment opportunities at its debut participation in MIPIM Asia 2011.

Set up in February 2008, MPI is a government initiative under the Economic Planning Unit created to bring real estate investment into Malaysia. The six developers are IJM Land Bhd, Sunway Bhd, the Selangor State Development Corp (PKNS), Multimedia Development Corp, UOA Development Bhd and Cyberview Sdn Bhd.

MIPIM Asia 2011 will be held at Hong Kong Convention and Exhibition Centre from Nov 15 to 17.  

MIPIM Asia is a premier real estate event aimed at corporate and institutional investors in the Asia-Pacific region. Last year, the event drew a total of 1,727 participants from 40 countries, including 797 companies, 412 investors, end-users, hotel groups and retailers, and 150 exhibiting companies.

MPI CEO Kumar Tharmalingam said the MPI delegation will be targeting private equity funds, pension funds and property funds, pointing out that the purpose of holding MIPIM in Hong Kong is to target the large number of fund managers that operate out of the city.  

“These are blue chip investors who want to take the first bite at new projects with good investment potential. Typically, they have an investment time frame of about five years,” he said.

Kumar: This will be the first of more and larger concerted efforts to highlight Malaysian real estate players to the region.

He also noted that foreign fund investors tend to look for investments of a minimum US$50 million (RM155.72 million).

“They need that kind of volume so they can attract the best talent to come and manage the asset instead of handing it to people they don’t know in Malaysia,” he added.

MPI is confident the contingent this year will garner investors’ interest through the companies’ strong track records and available investment opportunities.

“With MIPIM Asia’s initiatives such as a Malaysia lunch table co-chaired by Malaysian industry captains and Malaysia specific networking tables, MPI is confident of making a significant [impression on] the institutional and corporate investors attending MIPIM Asia, both in terms of Malaysia’s country presence as well as individual engagement by the Malaysian companies,” said Kumar.

“This will be the first of more and larger concerted efforts to highlight Malaysian real estate players to the region,” he added.

Looking at the key themes highlighted at major real estate conferences in 2011 and 2012, Kumar noted that there has been increased attention and focus on the Southeast Asian markets, complementing the usual attraction of the China market.

While there has been participation from local developers at MIPIM in previous years, the 2011 event marks the first time Malaysian developers will showcase their products as one delegation and under one “roof”.  

MPI has commissioned award-winning architectural and design firm, Hijjas Kasturi Associates, to design the Malaysia pavilion at the exhibition.

Themed The weave of wealth, the 1,356 sq ft pavilion design is based on the concept of a single continuous strand of ribbon to reflect Malaysia’s shared values and development quality in a diversity of property offerings.


This article appeared on the Property page, The Edge Financial Daily, November 11, 2011.

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