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TAICHUNG: S P Setia Bhd took home its fifth award in seven years in the Fiabci Prix d’Excellence Awards 2013.
At a presentation ceremony held in Taichung, Taiwan, on Monday, the developer received the top prize in the Best Master Plan category for its flagship development, Setia Alam, in Shah Alam, Selangor. It is the only Malaysian developer with five Fiabci Prix d’Excellence awards to its name.
Fiabci is the French acronym for the International Real Estate Federation. It has been organising the awards annually since 1992, recognising property projects which best embody excellence in all real estate disciplines.
The gold award for Best Master Plan is S P Setia’s third following Setia Eco Gardens (Johor Baru) in 2009 and Setia Eco Park (Shah Alam) in 2007. Apart from the three Fiabci Prix d’Excellence Awards for Best Master Plan, S P Setia has also been recognised in the Specialised Project (Purpose-Built) category for Setia Eco Gardens in 2012 and Best Residential (Low-Rise) Development 2011 for Setia Eco Park.
“This award is the accumulation of all the efforts of everyone in the Setia Team. The 2,525-acre [1,021ha] Setia Alam is a testament to our commitment to creating value and giving value to our customers. We saw the potential in what had been dismissed by others as a no man’s land and transformed this oil palm plantation into one of the most successful townships in Malaysia,” said S P Setia president and CEO Tan Sri Liew Kee Sin, who accepted the award for Setia Alam.
“We accomplished this by creating and executing a visionary development master plan that provided not just affordable housing for a broad demographic spectrum but also economic opportunities. At the same time, we set new benchmarks for quality and sustainability,” he said.
Setia Alam is part of the freehold 4,000-acre former plantation land, North Hummock Estate, S P Setia acquired in 2002. Of the 4,000 acres, about 605 acres were sold to Selangor State Development Corp and Setia Eco Park took up the remaining tract.
Setia Alam, which is expected to be completed in about 10 years, consists of 14 precincts. Around 10% of the township is gazetted for green space.
“We have come full circle in living up to our development philosophy of Live Learn Work Play. The township of Setia Alam truly embodies this master plan DNA which has proven successful in all our developments in the country and now overseas,” said Liew.
Other gold winners this year were Tujuan Gemilang Sdn Bhd’s PJ Trade Centre in the Office category and YTL Land & Development Bhd’s Sandy Island waterfront villas in Singapore in the Best Residential (Low-Rise) Development category.
The silver winners were Quill Group’s Quill 6 in Lebuh Ampang, Kuala Lumpur in the Office category and Selangor Dredging Bhd’s 20Trees in Taman Melawati, Ulu Kelang, Selangor in the Best Residential (Low-Rise) category.
The Fiabci Prix d’Excellence Awards 2013 saw a record entry of 81 projects from 12 countries vying for top honours in 14 categories. The event was officiated by Lee Hong Yuan, Taiwan’s Minister of Interior.
This article first appeared in The Edge Financial Daily, on May 31, 2013.
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