• Book EcoWorld-developer properties through RHB MyHome App and immediately be directed to RHB's MyHome portal for approval-in-principle on mortgage application.
  • RHB is also engaging with other homeowner ecosystem players who are interested to collaborate with RHB as API partners, such as property developers and fintech-enabled property portals.

KUALA LUMPUR (Aug 2): RHB Banking Group has partnered with Eco World Digital Services Sdn Bhd (EcoWorld), a wholly-owned subsidiary of Eco World Development Group Bhd, to ease homeownership.

Customers will benefit from RHB’s enhanced digital homeownership proposition through its “Book & Apply” feature that connects EcoWorld's home purchasing platform (book.ecoworld.my) with RHB’s mortgage application platform through the use of Application Programming Interface (API).

The partnership enables customers to book their preferred EcoWorld-developed properties through RHB MyHome App and immediately be directed to RHB’s MyHome portal to obtain a 30-second approval-in-principle on their mortgage application.

On top of its “Book & Apply” approach, the RHB MyHome portal under RHB MyHome App offers customers a worry-free digital experience through secured internet features. This ensures no data is intercepted during transmission to maintain customers’ privacy.

“By leveraging API and EcoWorld’s expertise, we are able to further simplify the end-to-end homeownership journey for our customers. RHB MyHome App makes the entire home purchasing experience effortless while enhancing our customers’ overall banking experience with speed and convenience," said RHB Banking group managing director of group community banking Jeffrey Ng in a media statement on July 28.

Apart from EcoWorld, he added, the bank is currently engaging with other homeowner ecosystem players who are interested to collaborate with RHB as API partners, such as property developers and fintech-enabled property portals. Registration on RHB MyHome App is automated, including taking snapshots and uploading supporting documents as well as tracking mortgage application status in real time via a single dashboard.

Besides that, the RHB homeowner ecosystem also includes the RHB Partners app that provides convenience to industry players consisting of real estate agents, employees of property developers and insurance agents.

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