THE EDGE Property Excellence Awards 2013: From industrial to high-end homes

The Edge-PEPS Value Creation Excellence Award 2013 | Residential: Merit Award - Temasya Suria Superlink, Temasya Glenmarie – I&P Group Sdn Bhd

SITTING in his office, I&P Group Sdn Bhd group managing director Datuk Jamaludin Osman is all smiles, with good reason. The group has won the merit award for its Temasya Suria superlink homes, located in TemasyaGlenmarie Shah Alam, in the residential category of The Edge-PEPS Value Creation Excellence Award 2013.

“We feel good to receive this award,” he says. “It means the team effort to make our product the best is bearing fruit.”

TemasyaGlenmarie is sited on 571.25 acres of freehold land, which was acquired in 1972 for industrial use. It was known as Temasya Industrial Park then, and dubbed the extension of Hicom-Glenmarie Industrial Park. However, I&P Group decided to reposition about 200 acres for niche high-end residential development.

As a result, in 2001, the layout of the township was changed to include houses and shops. The company also changed the name to what it is today. Based on this change, the gross development value (GDV) of the 200 acres rose to RM3.58 billion from RM779 million.

Temasya Suria superlink houses are sitting on 23 acres in the heart of the township, with warehouses and industrial premises in Jalan Pelukis U1/46 to the west and a vacant plot to the east.

“The industrial area is light-industries only that are not polluting in nature like show units of companies,” Jamaludin explains. “Also, the industrial and residential area are separated by a road, and with our extensive landscaping has ensured that the two areas are segregated without impact to the environment of the residential area.”

The lot sizes of 28ft by 86ft, 28ft by 96ft and 28ft by 120ft suit homeowners who may have large families. Moreover, the houses have modern touches to meet current market trends.

TemasyaGlenmarie offers homeowners strong value appreciation thanks to the developer’s focus on home design and infrastructure layout

“There are not many places that give you a width of 28ft, and we notice that space is always a concern among potential purchasers,” says Jamaludin. “And they usually renovate their houses for more space. However, we noticed that at TemasyaGlenmarie, the number of major renovations is fewer, meaning that, I think, the purchasers are satisfied with the space. Also the facades of the houses are intact.”

Jamaludin is quick to point out that I&P is always looking at adding value to properties they build to ensure that customers benefit from their purchases.

“We have the philosophy of leaving some ‘meat’ for the homebuyers so they can gain some capital appreciation,” he explains the win-win situation.

The five 2-storey Temasya Suria superlink houses entered for the award were launched in 2009 and sold on the secondary market between 2010 and last year. All of them measured 28ft by 86ft, with four having land areas of 2,408 sq ft, and one measuring 5,218 sq ft. The initial selling price for the former was RM727,500 while the latter was RM967,090. The average appreciation rate for these houses was 76.55% over five years, with the average secondary market price at RM1.32 million. The house on the 5,218 sq ft plot was transacted at RM1.93 million last year.

We have the philosophy of leaving some ‘meat’ for the homebuyers so they can gain some capital appreciation - Jamaludin

Something not seen in most houses, the Temasya Suria homes boast a courtyard with a moveable shading device that can be opened or closed to provide cross ventilation and allow natural light into the premises.

To ensure capital appreciation, Jamaludin emphasises that it is important to design well not only the house but also the surrounding infrastructure.

“If you look at all our developments, some of the important things we do well are infrastructure and having a good concept,” he says. “For example, we made the roads wider and had as much landscaping as we could. In TemasyaGlenmarie, we will have more trees, an entrance statement and so on to make the development more attractive.”

While the design and concept have bore fruit for homeowners, the strategic location of TemasyaGlenmarie has also played a part in boosting capital appreciation. For instance, there is a proposed light rail transit (LRT) extension on its eastern boundary and a proposed access to the Federal Highway.

The LRT extension is said to be from the Kelana Jaya hub and will pass by the eastern boundary of the township, towards Lembah Subang through Subang Jaya, USJ, Alam Megah and ends at Putra Heights.

The proposed direct access to the Federal Highway will certainly help in the future development of TemasyaGlenmarie, which has 146 acres left to develop and will include not only residential but also commercial and retail components.

“The profile of TemasyaGlenmarie will change with landed and high-rise properties. On top of that, we have earmarked certain areas for office suites,” Jamaludin says. “Eventually, TemasyaGlenmarie will have apartments, landed properties, offices, serviced apartments and hotels.”

From an industrial-status site to an all-inclusive mixed-development township, TemasyaGlenmarie’s transformation continues to hold court in an ever more competitive property market.

Top: Temasya Suria superlink homes offer a width of 28 ft. Bottom: Open spaces within TemasyaGlenmarie allow residents to interact.

This article first appeared in The Edge Malaysia Weekly, on October 14, 2013.