Sime Darby Property to launch final phase of Elmina Greens and new phase of semidees at Bukit Jelutong

PETALING JAYA (Aug 9): Property developer Sime Darby Property (SD Property) is lining up a few upcoming launches for the rest of the year which include a brand-new phase of semidee homes in the fourth quarter of this year (4Q2021) at its Bukit Jelutong township, and 124 units of semidees and two units of detached homes in Elmina Gardens, both in Selangor.

The 124-unit semidee project is the final phase of the Hevea homes to be launched at Elmina Gardens. Phase 1 of Hevea secured a 90% take-up rate in just three months from its launch on Dec 29, 2020.

The ongoing Movement Control Order has also not dampened the commendable take-up rate of Phase 2 that was launched on April 24 this year, with all corner units swiftly snapped up during the preview. To date, the project has seen 70% of its homes already booked.

It is also the first single-storey flexible living design concept in the township with its facade and interior inspired by classical colonial elements.
(Read: The perfect semidee as your forever home)

As of March 2021, projects worth up to RM111 million (RM496.6 million in 1Q2020) in gross development value (GDV) were launched by SD Property, which gained an impressive combined take-up rate of more than 90% upon launching.

SD Property has a strong success rate of developing sustainable communities for over 48 years, building over 100,000 homes. It has an impressive 24 active townships and developments in its portfolio, including one in the UK as part of a Malaysian consortium to develop the iconic Battersea Power Station Project in central London.

However, building properties is not the only business of the day. What takes centre stage is the responsibility in building these properties.

Such efforts have not escaped attention, as this year, SD Property has been recognised and inducted into Malaysia Developers’ Hall of Fame, which is only accorded to developers who have been awarded the EdgeProp Malaysia’s Responsible Developer: Building Sustainable Development Award in EdgeProp Malaysia’s Best Managed & Sustainable Property Awards.

In the 2021 edition too, its Elmina Central Park was crowned a Gold winner of the EdgeProp-ILAM Malaysia’s Sustainable Landscape Awards in the Landscape Planning Category. The park also bagged the EdgeProp Malaysia’s Editor’s Choice Awards as Malaysia’s Exemplary Sustainable Community Park 2021.

As one of the largest property developers in the country by revenue and GDV, its portfolio comprises residential, commercial and industrial developments. Its first development is the now very thriving township of Subang Jaya built in 1976. (Read: Shaping new landscapes)

SD Property’s development projects all possess one common theme – to create a safe and contained township that embraces convenience and connectivity, equipped with the necessary amenities – educational, medical, retail and recreational – within an integrated mix of industrial, residential and commercial developments. Such is the principle it has held over the years which has brought SD Property to where it is today.

Taking the driver’s seat is none other than Datuk Azmir Merican Azmi Merican, the group managing director, who believes that sustainability must be incorporated in everything that is being done.

In a recent exclusive interview with EdgeProp.my, Azmir revealed that SD Property will no longer be just in the business of building homes, although this will remain the backbone of the company which has built more than 100,000 homes across two dozen townships.

“What we’re looking at is to build a recurring income model. And if you look at companies all over the world, there are so many ways to build a recurring income model.

“In five years or sooner, we hope to achieve a contribution ratio of 70:30 property development and non-property development respectively,” revealed Azmir in the interview. (Read EdgeProp.my’s exclusive interview with Azmir: Expanding Sime Darby Property’s boundary into real estate investment)

From a developer of former oil palm plantation land, SD Property has grown by leaps and bounds to developing terraced homes, and then now to building and creating sustainable integrated developments and townships.  

With approximately 20,000 acres of undeveloped landbank with a GDV of RM89.3 billion, SD Property is certainly not slowing down anytime.

What can we expect from SD Property in the days ahead and how does it plan to stay on track on its route of sustainability? Click here to download our 8-page special report to find out more.

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